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Posts Tagged ‘Event Recap’

The Student Ad Summit was fantastic.  My only qualm is I never attended before!  A major hands down to the volunteers who devoted so much time to the event, you all did an excellent job.  In case you couldn’t make the event or are curious about my experience, here’s a blow-by-blow recap of the day.

Breakout session 1 – Lisa McEllistrem, VP/Management Supervisor, Periscope

“The Changing Roles of Marketers: The Super AE”

Key Points:

  • Periscope – 240 employees, tagline = “We wrap more talent, more tightly, around our clients’ brands.”
  • Account executives need to be an advocate for both their client and their agency
  • Be inquisitive, have an insatiable curiosity and stay on top of the curve
  • Don’t be afraid to bring big ideas to the table, you are valuable
  • Don’t write a creative brief in 30 minutes, they take time
  • Come at problems at a different angle, advertising is about building relationships, not just putting ads on tv
  • Favorite tweeters: @TEDnews, @gapingvoid, @jtwinsor, @cliffbot

Breakout session 2 – John Jarvis, Managing Partner/Chief Creative Officer, The Lacek Group

Great Power, Great Responsibility: Becoming an Agency CEO

Key Points:

  • John’s had 10 jobs in 27 years – don’t worry about your first job being perfect, you will move
  • Read Fortune, Forbes, Fast Company – learn to love the world of business
  • The Lacek Group specializes in Loyalty Marketing, owned by Ogilivy
  • Don’t be a motormouth, develop your listening skills
  • Be able to think like a client, interact with them as must as possible
  • Remember, at the end of the day it’s just advertising

Breakout session 3 – Jodi Grundyson, Director of Brand & Retail Strategy, Sara Nelson, Design Director, KNOCK, inc.

People Do Judge  Book by its Cover: Branding & Packaging – *My favorite presentation! I have major appreciation for great design.

Key Points:

  • KNOCK is a branding and design firm, they’ve created awesome packaging for a variety of consumer goods and have worked extensively with Target
  • Create brand stories
  • Subtlety is nice
  • Let your clients be the experts they are

Keynote Speakers: Bob Ballard, VP/Management Supervisor & Charlie Callahan, VP/Executive Creative Director, Periscope

Key Points:

  • Be a simplifier not a complicator
  • We (advertisers) solve business problems, if you want art get a loft
  • Manage the jobs that aren’t hot so you can manage the ones that are
  • Don’t shove things around (when making changes), make them better
  • Focus on the important, don’t get distracted by things that aren’t

Cool people I met during lunch and networking roundtables:

Periscope Agency Tour

The Summit wrapped up with agency tours and a portfolio review session.  I was lucky enough to score an agency tour at Periscope. The thing that sets them apart from all the other agencies I’ve visited is the ability to do almost all their work in-house. They have a full photo studio and printing center. On our tour the photo team was doing a shoot involving grilled fish so the whole place smelt like salmon.  Periscope also has lots of cute dogs, definitely a fun atmosphere to work in.

Final Thoughts

Despite the reality of seeing hundreds of other cutthroat students trying to land a job, just like I am, overall the Ad Summit was uplifting.  Sometimes I question if advertising is for me but when I attend events like this and get excited by great creative and friendly professionals I know advertising is where I want to be.  Despite the bad job market nearly every professional I’ve met has been friendly and willing to help. That says a lot about the Twin Cities ad community.

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I’ve been wanting to attend the British Ad Awards at the Walker for several years and it has never worked out, until last night. I was fortunate to go with a great party of people through Magnet  360 and was delighted to meet the fabulous Betsey Kershaw. Turns out we live in the same St. Paul neighborhood and her husband and I attended the same high school . Further proof of what a small world it is!


Moving onto the event, it was terrific. If you haven’t been I would highly recommend getting tickets. Overall, the ads were more graphic than what we are used to seeing in the US but at the same time they packed more of a punch. More importantly, the packed Walker theater proved that despite negative perceptions, not only does advertising provide significant cultural perspective but is in fact art.


Some personal favorites


A fun way of portraying an important concept:


While hard to watch, this video stunningly captures the cycle of violence which leads many kids to the streets:


Sex sells. Virgin is an awesomely bold brand:



Yes puppets have been overdone but I have a feeling this is the ad that started the trend:

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