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Posts Tagged ‘Dentyne Ice’

This is just plain funny. Thanks to Sandy Willats, account planner extroardinaire at Martin Williams for sharing!

Sandy used this ad as an example of how advertisers should “challenge assumptions”, the first step of creating Martin William’s signature 20 Ton Ideas. This ad re-frames what gum is all about and captures a human connection, not just how chewy or minty the gum is.

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