I have not had a social presence for the last month (though this blog has been in the dead zone for much longer). I’m currently in a painful transition from my trusted Blackberry Curve to my very first iPhone. I expected the transition to be delightful but instead it has been full of headaches, dead batteries and freezing apps. I don’t know what it is about this phone but no matter what I try, we’re having a missed connection. Needless to say, it is virtually impossible to tweet or check-in on Foursquare because the phone crashes constantly, especially within apps.

I had no idea my social presence was so tied to my phone, but it’s become evident across the last month that it is. I went from constantly tweeting to going days without following the stream. Foursquare check-ins ceased to be the first thing I did when out and about. I feel a bit disconnected and not as current on the social realm as I should be, but in stepping back I’ve also seen how large a distraction from everyday life the social web can be.

The “connection between mobile and social” is a buzz term that’s been flying around lately and I have to say, it makes me laugh. Even before my own personal experience, it was evident that social and mobile have been in sync for quite some time. As inherently social beings, people want the ability to be social no matter what the platform, from real life to mobile phones to computers.

Hopefully I’ll get my technology issues figured out and be able to get back to my socially social self soon. Until then, you have the best bet of reaching me in the real world, instead of the social one I’ve become so fond of.

Turns out graduating at the Metrodome wasn’t so bad. A few select photos:

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It’s come to my attention that I’ve been a naughty blogger and have completely ignored by blog for the last few months. Well, in my defense, I’ve been a little busy. Graduating from college became my priority, much to the chagrin of my social life and this blog. So, here’s the low down on what I’m up to these days:

1) I’m a college graduate – That’s right, no longer a “Senior advertising student at the University of St. Thomas”, I’m now (gasp) an alumni. It’s weird but it feels unbelievably good. A weight has been lifted. No more papers or ridiculous assignments. Don’t worry, plenty of people have told me I’ll miss college more than I think. In a way I already do. I miss the fun of freshman year but don’t think I’ll every miss nightmare group projects or not capstone senior papers.

2) I’m working at Periscope – Today was my first full-time day. I’m helping to craft social media strategy for some fantastic consumer brands. Most of my past experience has been more B2B and was not nearly as exciting as the projects I’m working on now.

3) I’m living at home – Back in Forest Lake. It’s not St. Paul or Minneapolis but there’s AC, a washer/dryer and a fully stocked fridge (luxuries I haven’t had for 3 years).  Driving my mom’s minivan to work when my car breaks down is a nice perk too.

4) I’m starting my own #healthrevolution – I no longer have going to the library as an excuse not to go to the gym.  I’m trying to get back in the swing of working out everyday and eating a lot healthier as well. Since I’m back home, I’m getting the whole family involved. They’re on board but turned off by wheat pasta and the words “reduced fat”. It’s not going to be easy but if health isn’t a worthy cause, what is?

5) I need to start training and fundraising for the 3-day –  I’ve raised a whopping $25 out of the  $2,300 I need to raise and it’s only 2 months until I’ll be walking 60 miles in 3-days. If you’d like to help my cause by donating to breast cancer research, I’d greatly appreciate it. http://www.the3day.org/goto/TaraOlson

Ad/PR/Marketing friends, please share your thoughts on cause marketing with me by taking this short, 13 question survey http://ow.ly/1uW6E

I’m conducting research for my my mass communication ethics thesis paper, so I can graduate in May!

Thank you much.

This is the most hilarious video I’ve seen in a long time.  Thanks to @judypdi for sharing.

Images of Greece

Here is a sampling of the 500+ photos I took in Greece while studying abroad this past January. The fantastic landscapes and artwork can be described as nothing other than sublime.  Hope you enjoy!

Hephaestus temple

The weight of the world

From atop the Acropolis

More from atop the Acropolis

Me and the Parthenon

Amphitheater below the Acropolis

Changing of the Gaurd


The sea

The last potter in Aegina How am I going to get this on the plane?

Corinth Taverna

Cape Sounion

Temple of Poseidon

Human Statue

Roman Sculpture


Lions Gate - Mcyenae

Zues, Guardian of Mcyenae




Italian Gelato, Greek Style

Tree in Delphi

Most Sacred Place on Earth


Delphi, Kitty & Michael


Monastaries in the Sky

I hiked up these stairs

Puffy Cat

Athens Centre Courtyard

Athens Center

It seems that everyone is talking about the controversial Greenpeace ad attacking Kit-Kat. This ad was recently drawn to my attention by a terrific presentation from Gia Berarducci in my Communication Ethics class.

We were asked: Is the ad ethical? Does Greenpeace have the right to attack Kit-Kat when other companies use palm oil? I don’t have the answer to these questions but I am curious as to what Nestle (owner of Kit-Kat) should do in response.

I am a huge fan of social media but situations such as the one Nestle is in are enough to cause even the most ardent social media fan to question the negative repercussion social media can have on a brand.

For example, check out Nestle’s facebook page and the barrage of negative comments readily available for anyone to see. I’m not blaming consumers for posting comments, or saying Nestle’s response to the complaints is right or wrong, I’m just curious as to what a company should do if faced with a similar situation.

What do you think Nestle should do? If your client were faced with a similar situation what would you do? Does your company have a social media crisis response plan in place?

Would love to know your thoughts!

If you haven’t seen the commercial yet, here it is:

This is just plain funny. Thanks to Sandy Willats, account planner extroardinaire at Martin Williams for sharing!

Sandy used this ad as an example of how advertisers should “challenge assumptions”, the first step of creating Martin William’s signature 20 Ton Ideas. This ad re-frames what gum is all about and captures a human connection, not just how chewy or minty the gum is.

Normally I’m the person applying for jobs but today the table was turned as I got to weed through email submissions from people applying to my current internship position.  While I’m not an expert, I noticed a few things that could be of definite help to people applying for jobs via email. Some of these tips may seem like common sense but I was shocked by the number of resumes and cover letters I received that made the most basic of errors.

My 6 Tips:

1) Save your resume as your name
If you are sending any attachments make sure your name is included. DO NOT save as “resume.doc” While resume.doc makes sense to you, think about how many resume.docs the person reviewing resumes has to weed through.

2) Save your attachments as PDFs
Not everyone has the same version of Microsoft Word so there is a good chance your resume will look completely different on my computer screen than what you saw on yours. By saving as a PDF you ensure your content is displayed exactly as you intended.

3) Include your cover letter in the body of your email
Unless requested to attach a cover letter, I would highly recommend putting your cover letter directly in the body of your email. This saves the person reviewing applications time as they can quickly scan through your information without having to open an additional attachment.

4) If submitting multiple writing samples or examples of work, combine them into one PDF file
Every single email I reviewed today had 5+ attachments. Times that by 20 or 100 and you have a serious headache for the person reviewing applications. Combine all files together in one PDF that can easily be scrolled through and your reviewer will be happy you know how to streamline and saved them time. If you don’t know how to create a PDF file or combine PDF files, look online! There are websites that will turn your docs into PDF’s for free, just Google it.

5) Use relevant examples and if they’re not obvious explain what they are
As I tweeted earlier, an applicant attached his sister’s wedding program as an example of his work. I think he was trying to showcase his InDesign skills but irregardless I found it completely odd and irrelevant to the position he was applying for. The reviewer shouldn’t have to guess why you attached something. Many of the samples I saw today were class assignments and I had no clue what they were. If you’re going to send something that’s not as obvious as a press release, find a way to briefly explain what it is.

6) Don’t just talk about what you have to gain
One applicant today had a whole paragraph about what he could gain if he were chosen for the internship but nothing to offer for why my company would benefit from hiring him. An obvious point of internships is for the intern to learn. I’m glad you have a lot to benefit from taking my position but I already knew that. Why does this make me want to hire you? It doesn’t. Tell me what you can do for me and I’ll start listening.

Hope these tips  help in your job search!

As I said before, I’m no authority but the experience of being the person reviewing applications as opposed to being an applicant was eye-opening . Try to put yourself in the person’s shoes who will be reviewing your cover letter, resume, etc. Make everything as easy for them as possible and you’ll be that much more likely to rise to the top of their list.

Fast forward through the boring introduction. The rest is crazy cool.